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Project
Walmart launched a grocery pickup service, integrating online and physical store resources. They needed a fresh new voice that appealed to millennial shoppers.
Results
- Went from two test markets in the Bay Area to over twenty across the country
- Strong performance across dairy, meat, and produce categories
- Increased share across all demographics, notably among higher-income households
Project
Palisades Village is a bespoke walkable village home to over 40 uniquely curated boutiques, entertainment and fresh-food experiences, featuring the most coveted names in local and international food and fashion.
Deliverables
To promote the opening night gala, we created The Village Post, a publication giving locals a taste of the exceptional offerings at Palisades Village. A digital version was featured in the LA Times.
Concept
Where the Stars Meet the Sea
In 2001, I helped write an early draft of Rescue Dawn for German filmmaker Werner Herzog. The story is about a U.S. fighter pilot's epic struggle of survival after being shot down on a mission over Laos during the Vietnam War. It’s based on Herzog’s own 1997 documentary "Little Dieter Needs to Fly.”
This was Herzog’s first screenplay in English. I was brought on because he wanted a native speaker who could help with dialogue.
Although I would have done many things differently, I left with nothing but respect for Herzog and his art.
Project
Portfolio site and artist biography for Shahrokh Hatami, one of the great photographers of the 20th century. Despite a career that spanned five decades, and covered everything from celebrities, film and fashion to politics, war, and social change, Hatami’s presence online was limited.
Results
- Secured major licensing deals
- Increased search traffic exponentially
- Print sales at official gallery skyrocketed
Project
In terms of digital presence, Walmart is one of the most loved brands in the world. I was senior copywriter for the following departments: toys, baby, photo, food, pets, and household essentials. I was also lead for several global campaigns.
Deliverables
- All web content
- All campaign messaging
Messaging hierarchy
Every Day Low Prices
Results
Every campaign outperformed KPIs
Project
Haiku is a marketplace that connects freelancers with quality projects throughout the world. I launched their official blog, centered on conversations about the future of work.
Deliverables
All content creation
View Project
Individual articles
Freelance Test Projects
Think Outside the Hiring Box
Build A Flexible Team of Freelancers
What Pricing Structure is Best for Freelance Talent?
How To Make Your Profile Shine
Project
After ZipRecruiter acquired JobBoard.io, a powerful white-label job board software platform, I was tasked with creating sales and marketing collateral.
Deliverables
We created a microsite to convey the key value props, which centered on ease of use. No servers. Just sign-up, add a custom domain, and launch.
Project
The San Francisco Art Exchange is the gallery of the popular image, with a particular focus on original rock n’ roll art. As content creator, I was tasked with refreshing the look and feel of everything we produced in-house.
Deliverables
All brand collateral. This included:
- Web content
- Artist biographies
- Print invitations
- Magazine ads
- Exhibition posters
- Press releases
- Video presentations
- Social content
- Email marketing
Project
Mayan Handball Court is an inspiration feed I created in 2008 that focuses on the intersection of photography, architecture and design. It’s a place where I document the images that I find captivating.
The title comes from a PBS documentary about architect Frank Lloyd Wright. Disappointed worshipers said the exterior of the Unity Temple he designed looked “like a prison gate house, an ice factory, and a Mayan handball court.”
And yet, over time the building has become one of Wright’s most beloved creations and is recognized critically as a crowning achievement of modernism. There’s a metaphor there about misunderstood brilliance that I find refreshing.
Results
- Nearly 40,000 followers
Front image © Stephen Shore
